About Us

Our Story

Cricket World Australia was founded by Chris Hall, a Cricket Australia Level 3 Coach and former Lancashire squad member, who brought over 30 years of playing experience and extensive coaching expertise to the business. Chris’s vision was simple yet impactful: to create a cricket retail experience that truly understands the needs of players and fans alike. His commitment to excellence, combined with his deep connection to the game, shaped Cricket World Australia into a trusted name in cricket equipment and services.

In 2024, Cricket World Australia entered an exciting new chapter when it joined forces with Athletic Australia Group, an already successful company in sports retail dedicated to improving sports for all Australians.

While ownership has changed, Chris remains an integral part of the team as an advisor and permanent team member, ensuring that his passion and expertise continue to guide our mission.

AUSTRALIAN OWNED AND OPERATED SINCE 2010

OUR MISSION

We are driven by three core goals:

Transform the cricket retail landscape by offering innovative solutions tailored to players’ needs.
Enhance players' performance through expertly matched equipment that suits their unique playing style.
Provide unparalleled customer service backed by decades of product knowledge and hands-on experience.

OUR EXPERTIES

With Chris Hall’s extensive background as both a player and coach, Cricket World Australia brings unmatched expertise to every aspect of our business. From helping you choose the perfect bat to ensuring your gear supports peak performance, our team is equipped with deep insights into what cricketers truly need.

We understand that no two players are the same, which is why we focus on personalized recommendations—whether you’re shopping online or visiting us in-store. Our goal is to empower every player with the tools they need to succeed on the field.

OUR PROMISE

At Cricket World Australia, we promise:

To provide honest, expert advice tailored to your needs.
To offer only high-quality products that meet rigorous standards.
To create an inclusive and welcoming environment for all cricket lovers.

OUR TEAM

We’re more than just a business—we’re a community of cricket enthusiasts who live and breathe the game. Our team is made up of experienced cricketers, coaches, and sports science professionals who share one common goal: to help you play your best.